By Dorish Moraa | July 9, 2026
Old Mutual Kenya has launched its Coast Region Financial Wellness Drive in Mombasa, rolling out a grassroots campaign aimed at equipping small businesses and households with practical financial management skills amid rising inflation, unpredictable incomes and the increasing cost of living.
The initiative, officially unveiled on Tuesday, July 8, 2026, introduces the company’s “Market Storm” and “#ThereWillBeSigns” caravan campaigns, which are designed to take financial education and advisory services directly to communities through market activations, financial literacy clinics and regional media engagements.
The campaign targets small and medium-sized enterprises (SMEs), informal traders and households across the Coast region, providing guidance on financial planning, debt management, savings, investment and micro-insurance products that can help families and businesses build resilience against economic uncertainties.
Unlike conventional financial awareness programmes conducted in corporate settings, Old Mutual Kenya has adopted a community-based approach by taking its experts into local markets to interact directly with traders, understand their financial challenges and offer tailored solutions.
As part of the outreach, the company has partnered with regional media outlets, including Bahari FM, to expand financial literacy discussions and reach a wider audience across the Coast region.
Speaking during the launch, Old Mutual Life Assurance Kenya (OMLAK) Managing Director Martin Karenju said the “Market Storm” campaign seeks to bridge the gap between financial institutions and ordinary Kenyans by making financial services more accessible.
He noted that the initiative creates a platform where members of the public can engage directly with financial experts, receive professional advice and access solutions that support both personal and business financial growth.
Karenju encouraged Kenyans to embrace long-term financial planning and develop a strong savings culture, stressing that the financial decisions made today play a critical role in securing future stability.
“Investing is paying your future self,” Karenju said.
The Financial Wellness Drive also incorporates the #ThereWillBeSigns campaign, an initiative that encourages individuals to recognize behavioural indicators that may signal financial stress and take proactive steps to improve their overall well-being.
Old Mutual General Insurance Kenya Managing Director Japheth Ogalloh said the campaign adopts a holistic approach by linking financial wellness with physical and mental well-being.
According to Ogalloh, lasting financial stability can only be achieved when individuals pay attention to different aspects of their lives and make informed decisions before financial challenges escalate.
“The initiative aims to guide individuals toward financial well-being by acting on specific behavioural cues, offering a holistic approach that connects physical, mental and financial health to grow together with the community,” Ogalloh said.
During the market activations, officials from Old Mutual Kenya and Faulu Microfinance Bank, led by Karenju and Ogalloh, engaged traders and entrepreneurs in one-on-one sessions focusing on savings plans, insurance products, investment opportunities and strategies for managing business risks.
The interactive forums also gave small business owners an opportunity to ask questions about financial products, discuss challenges affecting their enterprises and receive expert guidance on improving cash flow management and long-term financial planning.
The initiative comes at a time when many SMEs across the Coast region continue to grapple with shrinking profit margins, fluctuating customer demand, rising operational costs and limited access to affordable financial services. These challenges have heightened the need for financial education and products that promote resilience among entrepreneurs.
Old Mutual Kenya says the campaign is intended to strengthen financial literacy while encouraging individuals and businesses to adopt sustainable saving, investment and risk management practices that will improve their financial security.
The insurer plans to extend the Financial Wellness Drive to additional markets and communities across the Coast region in the coming weeks, creating more opportunities for households and entrepreneurs to access financial education, advisory services and solutions tailored to their everyday financial needs.
